Third day of the ten-day-long carnival of Onam is called Chothi or Chodi. The day is marked by buzz and lot of activities. Frenzied shopping can be witnessed in the market place all over the state as everybody buys new clothes and accompanying accessories for the grand festival of Onam. Gifts are also procured for everyone in the house including the servants. Some shopping is also done for closed relatives. With the increasing hype for the festival, thanks to the media, shopkeepers too come up with innovative incentives to lure the customers who are in the mood to spend. These days even electronic good keepers offer attractive discounts to cash in on the bullish mood of the festivities.
Well, there are no set rituals for Chothi. Specific flowers are added to Pookalam on this day too. It may be noted that different types of flowers are added to Pookalam on each day as each flower is devoted to a particular deity. As a result Pookalam increases in diameter on this day and gets a refreshing new design.